DesignByAyo
Available for projects
DesignByAyo
Available for projects
DesignByAyo
Available for projects
DesignByAyo
Available for projects
DesignByAyo
Available for projects
DesignByAyo
Available for projects
DesignByAyo
Available for projects
DesignByAyo
Available for projects
Luméa Skincare Website
2026
Designing a premium skincare e-commerce experience that builds trust, educates customers, and converts visitors into confident buyers through clear product storytelling and a seamless shopping journey.
Challenge:
Luméa needed a premium e-commerce website that could effectively communicate the science behind its skincare products while making it easy for customers to discover ingredients, explore best-selling products, and purchase with confidence. The challenge was balancing educational content, product marketing, social proof, and conversion-focused shopping experiences without overwhelming visitors.
Role:
Lead Product Designer & UX Strategist
Duties:
UX Research, Information Architecture, UX/UI Design, E-commerce Experience Design, Design System Creation, Responsive Design, Conversion Optimization, User Journey Design
Tools Used:
Figma
Page Count:
10+ pages from discovery to purchase.
Deliverable:
Responsive e-commerce website featuring product discovery, ingredient-based shopping, AI skincare consultation, product catalog, customer reviews, video content, and a conversion-focused purchasing experience.
Industry:
Beauty • Skincare • E-commerce • Health & Wellness
Luméa Skincare Website
2026
Designing a premium skincare e-commerce experience that builds trust, educates customers, and converts visitors into confident buyers through clear product storytelling and a seamless shopping journey.
Challenge:
Luméa needed a premium e-commerce website that could effectively communicate the science behind its skincare products while making it easy for customers to discover ingredients, explore best-selling products, and purchase with confidence. The challenge was balancing educational content, product marketing, social proof, and conversion-focused shopping experiences without overwhelming visitors.
Role:
Lead Product Designer & UX Strategist
Duties:
UX Research, Information Architecture, UX/UI Design, E-commerce Experience Design, Design System Creation, Responsive Design, Conversion Optimization, User Journey Design
Tools Used:
Figma
Page Count:
10+ pages from discovery to purchase.
Deliverable:
Responsive e-commerce website featuring product discovery, ingredient-based shopping, AI skincare consultation, product catalog, customer reviews, video content, and a conversion-focused purchasing experience.
Industry:
Beauty • Skincare • E-commerce • Health & Wellness
Luméa Skincare Website
2026
Designing a premium skincare e-commerce experience that builds trust, educates customers, and converts visitors into confident buyers through clear product storytelling and a seamless shopping journey.
Challenge:
Luméa needed a premium e-commerce website that could effectively communicate the science behind its skincare products while making it easy for customers to discover ingredients, explore best-selling products, and purchase with confidence. The challenge was balancing educational content, product marketing, social proof, and conversion-focused shopping experiences without overwhelming visitors.
Role:
Lead Product Designer & UX Strategist
Duties:
UX Research, Information Architecture, UX/UI Design, E-commerce Experience Design, Design System Creation, Responsive Design, Conversion Optimization, User Journey Design
Tools Used:
Figma
Page Count:
10+ pages from discovery to purchase.
Deliverable:
Responsive e-commerce website featuring product discovery, ingredient-based shopping, AI skincare consultation, product catalog, customer reviews, video content, and a conversion-focused purchasing experience.
Industry:
Beauty • Skincare • E-commerce • Health & Wellness
Luméa Skincare Website
2026
Designing a premium skincare e-commerce experience that builds trust, educates customers, and converts visitors into confident buyers through clear product storytelling and a seamless shopping journey.
Challenge:
Luméa needed a premium e-commerce website that could effectively communicate the science behind its skincare products while making it easy for customers to discover ingredients, explore best-selling products, and purchase with confidence. The challenge was balancing educational content, product marketing, social proof, and conversion-focused shopping experiences without overwhelming visitors.
Role:
Lead Product Designer & UX Strategist
Duties:
UX Research, Information Architecture, UX/UI Design, E-commerce Experience Design, Design System Creation, Responsive Design, Conversion Optimization, User Journey Design
Tools Used:
Figma
Page Count:
10+ pages from discovery to purchase.
Deliverable:
Responsive e-commerce website featuring product discovery, ingredient-based shopping, AI skincare consultation, product catalog, customer reviews, video content, and a conversion-focused purchasing experience.
Industry:
Beauty • Skincare • E-commerce • Health & Wellness
Luméa Skincare Website
2026
Designing a premium skincare e-commerce experience that builds trust, educates customers, and converts visitors into confident buyers through clear product storytelling and a seamless shopping journey.
Challenge:
Luméa needed a premium e-commerce website that could effectively communicate the science behind its skincare products while making it easy for customers to discover ingredients, explore best-selling products, and purchase with confidence. The challenge was balancing educational content, product marketing, social proof, and conversion-focused shopping experiences without overwhelming visitors.
Role:
Lead Product Designer & UX Strategist
Duties:
UX Research, Information Architecture, UX/UI Design, E-commerce Experience Design, Design System Creation, Responsive Design, Conversion Optimization, User Journey Design
Tools Used:
Figma
Page Count:
10+ pages from discovery to purchase.
Deliverable:
Responsive e-commerce website featuring product discovery, ingredient-based shopping, AI skincare consultation, product catalog, customer reviews, video content, and a conversion-focused purchasing experience.
Industry:
Beauty • Skincare • E-commerce • Health & Wellness
Elements
See the highlights of this website
Hero Section
Shop by Ingredients
Best Sellers Grid
AI Skin Analysis Banner
Skin Analysis Questionnaire
Video / UGC Gallery
Sales Page
Page Layout
Color Palette
This website uses a color palette of 3 colors
This website uses a color palette of 2 colors
#F8F4F2
#F8F4F2
#C48A2C
#C48A2C
Karla
Karla
Karla
Aa
Aa
Aa
AVAILABLE FOR NEW PROJECTS
Let’s build something people remember
DROP ME AN EMAIL
olorunfemiayobami26@gmail.com
Copy email
DesignByAyo
2026 Ayobami Joshua Olorunfemi. All rights reserved
AVAILABLE FOR NEW PROJECTS
Let’s build something people remember
DROP ME AN EMAIL
olorunfemiayobami26@gmail.com
Copy email
DesignByAyo
2026 Ayobami Joshua Olorunfemi. All rights reserved
AVAILABLE FOR NEW PROJECTS
Let’s build something people remember
DROP ME AN EMAIL
olorunfemiayobami26@gmail.com
Copy email
DesignByAyo
2026 Ayobami Joshua Olorunfemi. All rights reserved
AVAILABLE FOR NEW PROJECTS
Let’s build something people remember
DROP ME AN EMAIL
olorunfemiayobami26@gmail.com
Copy email
DesignByAyo
2026 Ayobami Joshua Olorunfemi. All rights reserved
AVAILABLE FOR NEW PROJECTS
Let’s build something people remember
DROP ME AN EMAIL
olorunfemiayobami26@gmail.com
Copy email
DesignByAyo
2026 Ayobami Joshua Olorunfemi. All rights reserved
AVAILABLE FOR NEW PROJECTS
Let’s build something people remember
DROP ME AN EMAIL
olorunfemiayobami26@gmail.com
Copy email
DesignByAyo
2026 Ayobami Joshua Olorunfemi. All rights reserved
AVAILABLE FOR NEW PROJECTS
Let’s build something people remember
DROP ME AN EMAIL
olorunfemiayobami26@gmail.com
Copy email
DesignByAyo
2026 Ayobami Joshua Olorunfemi. All rights reserved
A
D
Intro
Key Screens
Colors and Font
A
D
Intro
Key Screens
Colors and Font