Designing products,
websites, and systems
built to grow.
Senior Product Designer
Design Engineer
Available for projects
I'm Ayobami — a Senior Product Designer and Design Engineer helping startups, SaaS companies, and growing businesses turn ideas into products people actually use. Over five years across AI, SaaS, HR tech, fintech, education, marketplaces, and nonprofits — designing experiences that simplify complexity and create meaningful outcomes.
Based in Nigeria — open to remote opportunities
5+ years of experience
Product Design & Design Engineering
Framer & WordPress specialist
AI, SaaS, Fintech, EdTech & HR Tech
5+
Years exp.
40+
Projects
12+
Clients
100%
Job success
SaaS Design
Product Strategy
Design Systems
Framer Development
Mobile App UX
WordPress Websites
UX Audits
AI-Assisted Development
More than a designer
What I bring to every project
Six capabilities that separate good design from product design.
Product thinking
Every project starts by understanding users, business goals, and growth opportunities — before a single screen is designed.
Systems thinking
I design scalable systems, not isolated screens. Reusable patterns and strong foundations that support long-term growth.
Design engineering
My understanding of implementation bridges design and development — reducing friction and helping teams ship faster.
Founder collaboration
I work closely with founders to shape ideas, prioritize features, and translate business objectives into product experiences.
Conversion-focused design
Every decision is made with clarity, trust, usability, and conversion in mind — whether SaaS dashboard or marketing site.
Rapid execution
I thrive in fast-moving environments where ideas need to become testable products quickly without sacrificing quality.
Who I help
Founders, product teams, and organizations
Building from scratch or improving what exists — I help transform ideas into structured, scalable experiences.
SaaS platforms
AI products
HR & recruitment tech
Fintech products
Educational platforms
Marketplaces
Startup MVPs
Nonprofit organizations
Website conversion
Selected experience
Five years, across everything
Designed AI-powered SaaS platforms spanning career mapping, learning systems, achievement tracking, networking, and resume automation.
Built complete mobile applications from concept to production-ready experiences.
Designed scalable design systems and component libraries used across multiple products.
Led product architecture and UX strategy for complex workflows and multi-role platforms.
Created customer and contractor experiences for marketplace products.
Built websites for startups, nonprofits, educational institutions, and growing businesses.
Worked directly with founders, engineers, and leadership teams to move products from idea to execution.
Created investor-facing demos, prototypes, and launch-ready experiences.
Industries covered
AI
SaaS
HR Tech
Fintech
EdTech
Marketplaces
Crowdfunding
Talent Development
Transportation
Nonprofits
Internal Tools
Enterprise Workflows
How I work
My process, every time
01
Understand
Business context, users, goals, and opportunities before anything else.
02
Structure
Information architecture, user flows, and product foundations first.
03
Design
Intuitive experiences aligned to both user and business goals.
04
Validate
Refined through feedback, collaboration, iteration, and testing.
05
Deliver
Production-ready with documentation and implementation support.
Where design meets development
I don't stop at design handoff.
My workflow includes implementation thinking from day one — helping teams move from idea to launch with fewer disconnects between design and development.
Figma
Framer
WordPress
React
Next.js
AI dev
Design systems
What I believe
Design principles
I work by.
Great products solve real problems
Systems scale better than screens
Simplicity is often the hardest challenge
The best products are built collaboratively
Design should support business goals
UX and business success work together
Outside of work
When I'm not designing
Creating design & product content
Following AI & emerging tech
Product strategy & startup growth
Trading & researching Web3 projects
Football & global sports
Learning new ways to build better
WORK WITH ME
Ready to start a project?
Whether you're launching a SaaS, redesigning an existing product, or building a website that converts — I can help. Start a contract on Upwork for secure milestones and streamlined collaboration.
Top Rated
Secure contracts
Fast turnaround
SaaS & Dashboard
Mobile App UX/UI
Framer Websites
WordPress Websites
Design Systems
Product Strategy
UX Audits
AI-Assisted Development
Landing Pages & Marketing Sites
End-to-End Product Design
CRM & Ecommerce Design
Startup MVP Design
